Design Leader
I help founders and teams make complex products feel obvious—by turning strategy into clean, consistent execution across product, brand, and go-to-market.
Founder of Buildcraft Design, currently building Drummer-1.
Selected Work
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Background
Engineer turned designer—with a Master's in Interactive Design, an Executive MBA, and a side life as a music producer.
Experience
22+ years leading design at startups and Fortune 500s—scaling products to millions and contributing to a $120M exit.
Philosophy
Strategy before execution. Clarity over decoration. Proof over hype.
How I Work
Design isn't just about following trends — it's fundamentally about empowering founders to express their vision clearly and tell authentic stories in ways that resonate deeply with their audience.
Strategy before execution
Understand the landscape, pick the leverage, define success.
Proof over marketing
No hype; make the work defensible.
Systems scale taste
Design systems, templates, and repeatable craft.
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